A book written by Marsha Sinetar in the 1980s, “Do What You Love and the Money will Follow,” goes a long way toward showing people how to build successful lives. But how about companies?
According to the Boston Consulting Group’s 2015 report, “The Most Innovative Companies 2015, there are many factors that characterize and distinguish these companies, including lean research and development (R&D) processes, quick adoption of new technologies, a focus on making innovation a primary corporate strategy, and a willingness to pursue high-risk, high-return initiatives. Additionally, faster innovation provides “first mover advantages,” lower development costs due to more streamlined processes, larger market share, and better forecasting accuracy.
The following is the 2015 list of the top 50 companies that meet many of these criteria. Many of the most innovative companies appear on BCG’s list year after year.
Innovative Companies Upend “Business as Usual”
David Burkus from the BrightSight Group addresses similar topics by studying how leading companies continually upend “business as usual.” Two Burkus videos “A Better Way to Build Teams” (video) and “Why Great Ideas Get Rejected: TED Talk” (video), as well as his book “The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas,” shed more light on the topic.
BCG has a large number of videos on all aspects of business innovation.