Tesla CEO Elon Musk teased about Tesla-branded tequila on April fool’s Day earlier this year. He tweeted that his electric car company was going bankrupt and that he had been “found passed out” against a Tesla Model 3, surrounded by ‘Teslaquila’ bottles.
He also posted a photo of a tequila bottle with a Teslaquila label on Instagram a few days later.
But what started as an April Fools’ Day joke may soon become a reality
Seems like, Tesla is getting into the alcohol business. Tesla has filed a trademark application with the U.S. Patent and Trademark Office on October 8 for a liquor being called “Teslaquila”. The trademark is for “distilled agave liquor” and “distilled blue agave liquor.”
But a trademark application is not a guarantee of the product hitting the market
The trademark was filed as “based on intent to use,” which means Tesla doesn’t have the product ready just yet. It could be a marketing stunt only.