Bridgestone Americas, the North American subsidiary of the Japanese tire manufacturer Bridgestone Corporation, announced that the company successfully produced tires for demonstration purposes that are made from 75% recycled and renewable materials. A total of 200 such demonstration tires are produced and are going to be jointly evaluated by car manufacturers in 2023 for fitting in the next-generation electric SUVs and crossovers.
These demonstration tires are made using recycled plastic bottles, recycled steel, and natural rubber. Moreover, the materials for the tires are derived from recycled and bio-based feedstocks. As said by the President and CEO of Bridgestone Americas, Paolo Ferrari, “As we progress in our transformation to a sustainable solutions company, we are making incredible progress in the use of recycled and renewable materials to bring sustainable tire technology from the drawing board to the driveway,”, adding that “The production and deployment of a 75-percent recycled and renewable materials tire technology marks a significant milestone as we accelerate our progress toward using fully sustainable materials in our products by 2050.”
The tires are produced in the Aiken County Passenger/Light Truck Radial Tire Plant in Graniteville, South Carolina, while the design and engineering took place in the Bridgestone Americas Technology Center in Akron, Ohio. This technology center is the first tire manufacturing facility in America that managed to earn the International Sustainability and Carbon Certification (ISCC) PLUS recognition. This certification is proof of the transparency and traceability of sustainable raw materials, such as bio, bio-circular, and circular-based materials.
Bridgestone is a global leader in the mobility revolution, providing sustainable solutions. The company also announced the development of tires using 90% recycled and renewable materials for passenger vehicles, and it is committed to a goal of 100% usage of sustainable materials by 2050.
