Author Archives: David Zimmerman

Google Guidelines Stay the Same

Google Guidelines Stay the Same

Last month Google released a significant change to their website Google Guidelines. A lot of (digital) ink has been spilled about this, but what remained the same? Those of us who work in the web…

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Don’t Let IT Manage Your Marketing

Don’t Let IT Manage Your Marketing

Sometimes delegate online marketing to their IT team. At first, this makes sense. Their IT team is the one managing the website, after all. Since online marketing involves their website, that’s who should manage this initiative. Sure,…

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How Can You Make Your Website Faster?

How Can You Make Your Website Faster?

You spent thousands of dollars on your website with the hopes of getting more business. It’s beautiful. It’s informative. It’s persuasive. It uses the latest technology. Even your kids think it’s cool. You might have…

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