If you watched the Super Bowl, you probably saw Audi’s ad which featured a retired astronaut reliving his glory days through driving his son’s Audi R8.
The ad itself is impressive, and hones in on the importance of exploration, technology, and the moon.
The new 205-mph Audi R8 V10 represents a ride similar to that of a rocket, and while it may be a bit over the top, the ad definitely gets the German luxury carmaker’s ongoing moon-theme across.
It’s an interesting form of marketing, but one that definitely drew you in during the big game, as Audi continues to shoot for the moon with the R8.