Yes that Optimus Prime… You know, the leader of the Autobots.
Uber is offering their new, unique ride to residents in Dallas, Phoenix, and Los Angeles in order to promote the upcoming Transformers: Age of Extinction.
The Optimus Prime truck will be in each city for merely 6 hours, offering 15 minute rides, available through the Uber app.
Uber says, “There’s only one Optimus Prime, so making contact will be difficult and may take many tries.”
Regardless, Uber is providing a neat way for folks to ride around in style today while also seizing a wonderful marketing opportunity for both themselves and the upcoming Transformers film.