Optimizing an eCommerce website is necessary to ensure that the marketing channels have a high ROI. According to this ecommerce SEO company, here are some of the things that would help you in understanding the ways in which you can supercharge online stores with digital marketing.
Even when you have the best keyword strategy, Google won’t be able to crawl your website correctly. Here are a few things that you can start with:
1. Use HTTPS
Ecommerce stores help in collecting sensitive customer data and keeping the information secure. HTTPS encryption helps in keeping the data safe and ensures that the connection is secure between the user and the server. Moreover, with the search giant, you will get a slight boost in the rankings of the website. The process that is required to get this particular kind of certification is worth talking up.
2. Check Your Site Speed
Analyze the speed of your website as it puts off the customers and Google ranks them low. The tools that are used to check the site speed are extremely useful and are open-source. Moreover, they offer a browser extension for Google Chrome. In addition to that, there are a plethora of things that might be the reason behind slow websites, and most of it entirely depends on the way things are set up and whether you are able to utilize the audit tool to get the right information for your site.
3. Look At Your Existing Traffic
Before you can even achieve a particular goal, it is important to understand where you are starting from. Learn about the ways in which you are getting on the site and it would make it much easier for you in the long run.
4. Set Up Google Analytics
If you want to get insights into everything available on your page ranging from traffic sources, types of devices that are going to be accessed on your site, then you need to set up Google Analytics. You just need to install a snippet of code onto your site and you will get access to the customer data. Although you don’t get any exact keywords that would get people to your site, you will get to learn about the traffic that is coming from organic search and it would provide you with helpful insights.
5. Find and Befriend A Search Tool
In order to understand what all keywords are used by your customers, you need to find your site and optimize the product that you want to utilize such as SEMRush, Moz, or Ahrefs. Once you have decided what suits you the best, you can check out the search engine results page or SERP. This can be done by plugging each page on your site and make sure that the list of search terms is currently ranking.
Another thing that you need to do is to find the similarity among the keywords and also check out whether anything is of interest to you.
6. Keyword Research
No matter whether you own a small or a big eCommerce store; it is important that you perform a keyword search before you start anything. It is important that you perform a proper keyword search as it might lead to the following:
- target keywords that are quite difficult to rank
- Rank wrong keywords that would bring traffic & will not need conversions
Another thing that you need to do is to keep a check on the competitors and the keywords that they are adopting as then it would become easier for them to analyze and check what works best for you.
Make sure that you target the right set of keywords as that would help in improving the rank of the keywords and would get you more quality traffic, and will not eventually put a load on the website server. Listed below are the various types of keywords that you need to focus on while you are considering SEO:
- Primary Keywords
- Secondary keywords
- Tertiary long-tail keywords
By following these tips, you will be able to ensure that the SEO of your eCommerce website is to the point.
